Hasbro keeps employees in the game through cancer prevention and comprehensive care builds better cancer care choices for its team

Hasbro is committed to sharing the wonder of storytelling with both its customers and employees. Unfortunately, cancer is a storyline familiar to many within the company, whether personally or through loved ones.

By helping people understand their cancer risk, get screened, and take action if they received abnormal results, Color changed the game for Hasbro.

Driven by a desire to create better endings to these stories, Hasbro partnered with Color’s Virtual Cancer Clinic to offer a comprehensive program for cancer prevention, education, detection, and treatment. With direct, accessible, and expert-led care, Color’s program empowers Hasbro employees to take charge of their health, supporting early interventions that have driven engagement and adherence company-wide

Color closed screening gaps
57%	increase in cervical cancer screening
46%	increase in participants considered up-to-date for colorectal cancer screening

Color stratified cancer risk
28%	of participants were considered high risk for one or more cancers through Color’s cancer risk assessment
1.5x	more interactions by high-risk participants vs. average-risk participants with Color’s clinicians and care team

Color made it easy
100%	of participants rated their experiences as “Good,” “Very Good,” or “Excellent”
100%	of participants said they would likely recommend this program to co-workers or family members

The Challenge

Hasbro designs, manufactures, and sells some of the most recognizable games, action figures, and creative play products around the world. The company’s mission is to entertain and connect generations of fans by creating “joy and community for all people around the world, one game, one toy, one story at a time.”

Hasbro is dedicated to sharing inspiring stories with its customers and employees, but cancer is a storyline that is unfortunately familiar to many. Seeking better endings to these stories, Hasbro leadership sought an easy-to-use, end-to-end cancer program to bring to its employees. They wanted a program as innovative and universally accessible as the company’s most cherished products.

In 2023, Hasbro celebrated “100 years of play!” with a new benefit structure titled “Be well, Play well.” Central to that structure was their partnership with Color to bring a comprehensive cancer program that destigmatized cancer and drove impact at every stage, from prevention all the way through survivorship

Assessing risk:

55% of participants in Color’s cancer program reported a family history of cancer, and 2% were caring for a loved one with cancer.

Keeping up:

24% of participants were not up-to-date with their cancer screenings. Notably, 53% and 50% of participants eligible for mammograms and cervical cancer screenings, respectively, were not up-to-date.

Making connections:

In the first four months of the program, 12 employees received an abnormal result, and eight of them completed a consultation with a Color Medical clinician.

No adventurer left behind:

Color provides 24/7 support for people with cancer and cancer survivors, including integrated mental health, logistics, and other free resources.

"We are so glad to have invested in our employees' lives with Color and are seeing great impact already on the dialogue around cancer care and prevention in our workforce, as well as on screening rates."

Noora Garnett,

Hasbro VP of Global Benefits

The Solution

Hasbro was drawn to Color’s approach of detecting cancer early, managing treatment effectively, and supporting cancer survivors holistically. Hasbro understands that to make the biggest impact on employees’ lives, a well-designed cancer strategy must begin with early interventions, well before the point of treatment, to effectively reduce cancer’s burden.

The program helped Hasbro encourage employees to be more proactive about their health, starting with identifying their risk and adhering to screening guidelines, and then following through with care needs as necessary from diagnosis, to treatment, to survivorship.

Accessible screenings and education

Employees, including 11% who did not have a primary care doctor, were given access to proactive high-risk clinical management. Color hosted webinars and in-person events to elevate Hasbro employees’ cancer health literacy and awareness of cancer screenings and follow-through care.

Unlimited access to cancer-specific expertise

Care advocates provide scheduling and unlimited access to an oncologist-led clinical team. A confirmed diagnosis of cancer is met with a same-day or next-day virtual visit with expert clinicians who coordinate with the person’s oncology team.

Support through survivorship

Targeted education and resources follow employees from screening through survivorship. From Color’s Cancer Connect peer-based support groups to American Cancer Society’s Cancer Survivors Network, Color elevates employee understanding of cancer-related physical, emotional, and financial resources, as well as supports transitions back to work and everyday life.

The Results

In the first three months of launching, 13% of eligible Hasbro employees and dependents enrolled in Color – 24% of whom had not been up-to-date on their recommended cancer screenings. Since launching the program, Hasbro employees and dependents are getting hands-on support from Color’s care team, and the partnership is expanding with new ways of amplifying their experience throughout 2024 and beyond.

Participating individuals came from 23 states and are highly representative of Hasbro’s employee demographics. With Color, Hasbro is making a positive impact on these employees’ health while destigmatizing cancer screening, prevention, and care.

Giving employees a great experience

100% of Hasbro participants rated their experiences as “Good,” “Very Good,” or “Excellent.” And 100% said they would likely recommend this program to co-workers or family members.

Closing the gap

On average, more than 24% of participants reported that they were not up-to-date with their preventive screenings. Color’s program increased utilization of cervical cancer screening by 57% and closed the colorectal screening gap by 46%. Genetic and HPV tests were the most utilized at-home tests at 68.5% and 60.7%, respectively.

Driving follow-up care and outcomes

Following an at-home genetic test, one Hasbro employee discovered she has a mutation that puts her at higher risk for breast and gastric cancers. Color provided her with genetic counseling, and her Color team has coordinated multiple in-person procedures to monitor for future cancer risk.

Reach out to learn more about how Color helps you take control of cancer.

learnmore@color.com